Website Planning Form

Organization Name: __________________________

1. Purpose
Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or organization.
__ To develop a qualified list of prospects
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and price lists to distributors.
__ To make available product information and price lists to customers.
__ To strengthen brand identification.
__ Other _______________________________________________________

2. Site Organization
Please label pages you desire and cross out the rest.

Total number of pages decided upon ________________

3. Site and Domain Names

Site Name on Masthead: ____________________________________
Domain Name It must be registered through your Internet Service Provider and approved by InterNIC before you can use it. You may check the availability of your domain name at: http://www.internic.net/cgi-bin/whois

Domain name ____________________________    ___Desired ___Already Registered

4. Masthead Graphic
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy.
__ Photo or drawing of product?
__ Typeface preference __________________________________________

__ Preferred colors in palette (PMS colors?) _______________________________________

__ Other ideas _________________________________________________________

5. Color and Accents
For the most part, we recommend a white background for best readability and contrast, with a band of color or a pattern running down the left margin of the Web page. Your preference:

Design may also include color accents such as
Lines compatible with color scheme
Bullets or other symbol for menu items.
May we include a link at the bottom of the welcome page which reads "Web Site Designed with Care by VCI"? (You are under no obligation to say yes.)  ___Yes ___No

6. Navigation System
The navigation system of all our Standard Website Packages includes:

• Links from the front page and sectional pages to every page in the system to enable Web search engines to "spider" and index content on every page.

Optional Systems. Circle those you wish incorporated in your site.

• Left-Side "Buttons"
• Frames System where, typically, a scrolling menu remains on the left side to provide navigation. We do not recommend frames in practically any situation, since they are a design disaster. They do not always print out, cannot be bookmarked easily, and often make the page design look "tacky" with their ugly gray scroll bars. We see them as the amateur's way to look cool. In a very few cases, they are useful: (1) to display large databases of information, (2) purposely hide URLs of content pages, (3) send visitors to other sites while making it easy for them to come back. (Extra charge)

7. Basic Page Elements
These are the important items which appear on nearly every Web page on your site (except the "home" page).

• Page titles which show at top of Web browser only
• Top-of-page graphic based on the design of the masthead graphic
• Page Title in larger type. Heading Font Style: ________________
• Text. Body Font Style: ___________________
• Standard company ID near bottom of page
• E-mail response link to the following e-mail address: _________________________
• Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and servicemarks does your company want to indicate here?

8. Photos, Graphics, Animations, Sound, and Video

Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us.

• Clipart
• Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette.
• Stock photos obtained from Photodisc (http://www.photodisc.com), Corel (http://commerce.corel.com), or Publisher's Depot (http://www.publishersdepot.com). (You write down the photo number and inform us of your choices, and which page each photo goes on. We can help you select the photos, but we would need to bill you for our time at our hourly rate.)

For an extra charge, we can equip your Web pages with:

• Sound, either MIDI musical background or streaming Real Audio for music or voice.
• Animated GIF images. High quality photo images are available from PhotoDisc (http://www.photodisc.com) and other sources. We can also make animations for an extra charge.
• Video clips

9.Response Forms
What is the purpose of your response form?

__ Guestbook for visitors to record comments
__ Request for information
__ Survey of customer preferences

10. Web Hosting Service
We are not in the Web hosting business. We recommend to our clients Web hosting services tailored to their specific needs. We've worked with dozens of hosting services -- the good, the bad, and the ugly. We usually do not recommend hosting on your local dial-up ISP, since they too often are not well-prepared to meet specialized business site hosting needs. Their main business is usually dial-up access, and hosting is only a sideline for them. Please let us recommend a Web host service for you. We require cgi-bin access and FTP access, and strongly recommend telnet access. Our no-extra-cost response form also requires a Unix system with Perl language available.

Hosting Service _____________________________________

Phone: _____________________________

E-mail for support or help ______________________________

11. Registering and Advertising Your Web Site

• Advertising your Web site to Web search engines that index the Web
• Giving customers a good reason to come by offering them something
• Finding industry-wide linking pages and negotiating reciprocal links to and from their Web pages.
• Purchasing Web advertising
• Becoming active in several of the thousands of Internet news groups and mailing lists
• Developing a "signature" mini-ad attached to all your e-mail messages
• Including your e-mail and Web addresses on all your company's print literature, stationery, and display advertising
• E-mail newsletters

Information about number of visitors to your Web site can usually be obtained from your Internet Service Provider, from statistics generated daily by such programs as WWWSTAT, GETSTATS, or Analog on the host computer. Page counters on our Standard Web Site packages are an optional item.

We submit your information to Web search engines to "register" your Web site after final payment is received. Before doing this we work with you to get 50 to 100 keywords and a carefully constructed 25-word sentence contain the most important keywords.

12. Maintenance and Updating
Package prices include minor updating of up to one hour per page over the first six months of the contract. This covers minor price changes, product changes, etc. Changing newsletter content (which essentially involves constructing a new Web page) is billed at our hourly rate.

Target Date for final payment to be made and your Web Site to be advertised: _____________

On behalf of my organization I approve the above plan which I have developed with VCI to construct a Website, and I authorize VCI to use this Website Planning Worksheet as the basis of the project.

Signature _____________________________________ Date _________________

These are the items that will make up the package you'll be sending to us:

• Website Planning Worksheet
• Website Design and Maintenance Agreement
• Website Content Worksheet which will define for us the:
  • Written content for your Web pages (preferably on a diskette formatted for Word for Windows [2.0, 6.0, 7.0, 8.0], Word Perfect [5.1, 6.0+], or other word processor. We can translate from most word processor formats with ease. Data entry and/or OCR scanning by VCI is available at our hourly rate.
  • Photos or graphics to be included. You may send graphics and photos which we can scan into electronic form. Even better, send us a diskette or ZIP disk with your graphics in any popular PC format, such as GIF, JPEG, BMP, EPS, CDR, PCX, etc.). Be sure to include your company logo, and tell us the PMS color.
• Samples of your printed materials -- brochures, letterheads, cards, booklets, etc. -- so we can see how you present your company image.
• Check for at least 50% of the total.